Since Pond's is entering massive or premium market with its anti aging platform, it is necessary to support the launch with premium and massive activation , Ponds launches its Miracle Lab activation which not only about bringing premium Pond's product through Beauty Counter like other skin product do, this time it is about bringing total Pond's image on a higher ground which delivers more modern, premium, more expert Focus on Anti-Ageing as product anchor. Therefore in this activation Pond's creates a big hype and then followed by massive news amplifications so it helps generate images in people perception of Ponds as a leading premium product in the anti ageing platform.
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